· There isn’t that much of scopophillia, as Jay-Z
has no problems with the girls. This video mainly focuses on his problems.
·
This montage could suggest that, these short
clips are Jay-Z, 99 Problems.
·
Hip- Hop genre- shows typical ‘thug life’-graffiti,
police, criminality, styling- chains, baseball cap, big jacket, baggy jeans. Derogatory
treatment of women- ‘bitch’- has a dog clip, which then cuts into a shot of a
women; women in a bikini, illegal dog-fight, prison, fences, setting- Brooklyn-
run down, basketball courts, balaclavas, shooting, street dancing.
·
Lots of fast cuts.
·
Black and white ‘ghetto style’; referencing old
NY films, opposing usual romantic connotations, makes everything seem darker/
more rundown, grimier, urban.
·
Low camera angles to make him look big.
·
Record shop shots, repeated throughout- old
school- ‘keepin it real’- representing him as having musical integrity.
·
Hints of race tension, against blacks and
whites.
·
Alot of close ups of Jay-Z hands, movements,
which are in unison with the lyrics.
·
Alot of close of Jay-Z himself.
·
Exit signs crop up throughout- recurring motif
·
recurring use of ‘ the diamond’ throughout- reference
to Rock Nation- promoting artists, on the label as well as himself.
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